How do I know a press release will be effective and generate results?

First, while we believe the exposure is worth much more than the cost, we do not guarantee specific performance. A press release is a great way of potentially:
a) Getting customers to your business (eg. anecdotally, businesses that have done a good press release have sometimes been interviewed by local news outlets)
b) Featuring your specific deal
c) Getting a better search engine presence

Second, we do guarantee the number of placements (so if you buy the 75+ placement plan or 25+ plan you will get into 75+ or 25+ placements respectively).

Third, to enhance the odds of success, we suggest creating an interesting/novel or potentially "newsworthy" deal type that will garner significant potential attention. Performance depends on both how newsworthy the deal is, and the exposure potential of the press release source.
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